Anybody that has ever been to a trade show can tell you the same thing; it can do wonders for your business. It is a great way to reach new customers, unload some existing merchandise, not to mention a place to meet great contacts But if you want your business to succeed at the next trade show, the first thing you will need is a strategy. You will have to develop a plan on how to set up your area, what promotional items you’ll pass out, and consider the overall presentation and image that you’ll be promoting. If you follow these basic concepts, not only will you make more money promoting your brand at a trade show, but you will rapidly increase your business in the process.
The first thing you’ll want to do is to figure out your presentation. How will you be promoting your business visually? If you don’t have the right look, and some cool promotional items to pass out, your trade show experience could be a massive failure. But with the right set up, your business could have a solid presence. You’ll first want to secure a few nice tables, and put them together, and find a nice cloth or covering to put over them. You’ll want to have some signs of your business, or even a nicely embroidered logo will do the trick. You’ll want something that catches the eye, but is not too gaudy; you want your business to look classy, but approachable.
It is also important to have a trained staff there, representing your business and ready to sell. When you are flooded with new customers, new clients, and new contacts, it can be pretty overwhelming, that is why you will need a trained staff there to help you manage the booth. You’ll want to move quickly, but be thorough with your conservations and dealings. Also, have a note taker or a secretary nearby writing down different people’s numbers and names to keep track of all the information. Train your employees accordingly so that they can deal quickly with customers, yet be able to explain your business inside and out.
At a trade show, whether you are there promoting your business, or looking to sell off some merchandise, make sure you don’t underestimate the importance of free handouts. If you have the right promotional item or gift, it can do wonders for your trade show presence. There are so many different products to grab people’s attention that something free, but interesting, might just be what it takes to put your booth over the top, and give your business great success at the next trade show to come.